My Beautiful Dark Twisted Fantasy: The Album The rest of the Yeezy Season Series is available here. Dive into the data that shows why Kanye’s opus My Beautiful Dark Twisted Fantasy was such a massive moment for hip hop. Each era had its own characteristics and promotional strategies that evolved as Kanye himself did. With Yeezy Season 8 in full effect, Ben “Data Daddy” Carter is taking a closer look at the rollout for every single one of Kanye West’s albums. This approach led Yeezy to create his magnum opus: My Beautiful Dark Twisted Fantasy. His goal was to deliver a “backhanded apology” with a classic album that was “80/20” 80% what he wanted, 20% what he thought the fans wanted. After Kanye’s massive gamble paid off on 808s & Heartbreak, he began devising a path to reassert himself at the top of mainstream hip hop with a new album.
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